Understanding and Selecting Benefits Options has Never Been So Easy

One of the most helpful and unique features of the Bright Choices® Exchange is its proprietary “Personal Benefits Shopper” system that:

Creates a customized benefits portfolio

The “Personal Benefits Shopper” system combines various features of multiple benefits products into one seamless portfolio-style solution for each benefits consumer. Various benefits products support and reinforce one another, producing a tailor-made bulwark against risk.

Makes qualified recommendations

The “Personal Benefits Shopper” system considers more than just basic health-related and financial information, but also considers the key features of the consumer’s personality. The consumer’s tolerance for risk, their personal health concerns, and the extent to which they actively manage their health care decisions are all taken into account before a recommendation is made.

Decision-support tools, working together, produce a shopping experience that’s intelligible, educational, and empowering.

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Bright Choices® is powered by a data-driven recommendation engine

To determine the best possible benefits package at the lowest possible cost, the Bright Choices® recommendation engine considers not just basic health-related and financial information, but also the key features of the consumer’s personality. The consumers’ tolerance for risk, their personal health concerns, and the extent to which they actively manage their health care decisions are all taken into account before a recommendation is made.

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Add it All Up

and you get a highly cost-effective, highly integral, benefits portfolio of precise utility: it fully meets–but does not exceed–the needs of the consumer.

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